IBM Study: Big Data Equals Big Money
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Posted by  in Trends

More than 75 percent of the highest performing organizations cite growth or innovation as the chief value of big data and analytics, and almost two-thirds say some form of political or executive resistance is the primary barrier to realizing the full value of their investments, according to the IBM Institute for Business Value study.

The “Analytics: A Blueprint for Value” study found more than two-thirds of respondents are applying Big Data and analytics to support revenue-generation strategies, rather than cost containment.

Additionally, the study revealed that almost 40 percent of companies see a rapid return on investment within the first six months of analytics adoption.

Click here to read the study.

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