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What is”personal branding”?

We did a Google search today and reviewed many definitions across the web.  We liked the following definition we found on a Wiki.

“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.  In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”

We are huge believers in the concept of personal branding here at DARTON GROUP.  Consultants who have joined our team know that the onboarding process at DARTON GROUP includes the step of defining one’s unique skills and experiences and packaging those into a customized consulting profile.  

Whether you are a consultant on the DARTON team, a job seeker, someone looking to make a change, a happily employed professional or an entrepreneur, you need to understand the value of personal branding and how to implement the process.  Personal branding is key to finding a job or a rewarding consulting engagement, building and sustaining your career and/or creating an empire as an entrepreneur.

A Unique Opportunity to Learn About Personal Branding from the Experts!

Next week, the folks at ProNet Charlotte are hosting a terrific conference that focuses on personal branding and social media.  The conference (The Optimization of Me!) is free, open to the public, and is being held on Tuesday, May 24.

The conference features two nationally known personal branding and social media gurus – –Dan Schawbel, author “Me 2.0: 4 Steps to Building Your Future” and Jason Alba, author “I’m on LinkedIn, Now What” and “I’m on Facebook, Now What?”.

Additionally, ProNet Charlotte has assembled a panel of progressive corporate and staffing industry recruiters who will provide great insights on how companies in the Charlotte region are using social media to recruit and engage with employees.

Registration is required.  Click here to learn more.

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